The Wild West Norfolk Festival is set to bring a full day of country music, family entertainment and western themed fun to the coast this summer, with organisers preparing for one of the most lively community events in the region’s calendar.
Taking place on Saturday, 4 July 2026, the festival will be held at the Glebe House School and Nursery field in Hunstanton, PE36 6HW. Running from around midday until sundown, it promises a relaxed but energetic atmosphere where live music, fairground rides and classic western spectacle come together in one open-air celebration.
At the heart of the event is a strong country music line-up led by award-winning singer Jade Helliwell, who will headline the main stage. She will be joined by a mix of established and rising UK country artists including Tennessee Twin, Country Chicks UK, Buckin Boots and Owen Morton. Throughout the day, live performances will keep the main stage busy, offering a steady soundtrack of modern country, Americana and acoustic sets that reflect the festival’s western theme.
But the Wild West Norfolk Festival is about far more than music alone. Organisers have designed it as a full family experience, with entertainment spread across the site to ensure there is something happening at every turn. Visitors can expect staged Wild West gunfights performed by reenactment groups, bringing a theatrical edge to the event, alongside a mechanical rodeo bull for those willing to test their balance and bravery.
A traditional funfair will add to the atmosphere, with rides and games aimed at children and families. There will also be craft stalls and trading posts offering handmade goods, gifts and themed merchandise, helping to create a village-style festival feel. For those interested in classic vehicles, an American and vintage car display will showcase gleaming chrome and carefully restored models, adding another visual highlight to the day.
Food and drink will be available throughout the site, with a variety of stalls offering festival favourites and casual dining options. Organisers have aimed to create a relaxed, easy-going environment where families can spend the entire day without needing to leave the grounds.
One of the most popular features of the festival is line dancing, which runs throughout the day and invites visitors of all ages and abilities to join in. Whether experienced or completely new to it, guests are encouraged to take part, adding to the sense of shared enjoyment that runs through the event.
The festival has been designed with families firmly in mind. Children under 10 are admitted free of charge, and organisers have made clear that younger visitors are not only welcome but actively encouraged. From fairground rides to interactive entertainment, there is a strong focus on providing activities that keep children engaged and entertained from start to finish.
Even four legged family members are included, with dogs welcome on leads across the site. This has helped the festival build a reputation as a genuinely inclusive community day out, where visitors can bring the whole family along without restriction.
Behind the scenes, the event is co-organised by the Rotary Club and KL1 Radio, both of which have strong ties to the local community. Their involvement helps ensure the festival retains its community focused spirit while continuing to grow in scale and ambition each year.
Over time, the Wild West Norfolk Festival has developed into more than just a themed music event. It has become a summer gathering point for local residents and visitors alike, blending entertainment with a relaxed countryside setting and a distinctly friendly atmosphere.
The combination of live music, western spectacle and family activities has proven popular, offering something different from the usual festival format. It is this variety that continues to draw crowds, with many returning year after year to enjoy the mix of country sounds and light-hearted entertainment.
As the sun sets over Hunstanton on festival day, the final performances on the main stage are expected to bring the event to a lively close, rounding off a full day of music, laughter and community spirit.
For those looking for a summer outing that combines music, family fun and a touch of the Wild West, this Norfolk favourite looks set to deliver once again.
Location: 2 Cromer Rd, Hunstanton PE36 6HW