Norwich’s dining scene has never been short of flavour or creativity, but this autumn, it gains a new arrival with serious bite. Jus’ Winging It has landed a three-month pop-up upstairs at Yalm in the Royal Arcade, bringing their signature, sauce-dripped energy to the heart of the city. Known for their bold approach to street food and an ever-growing local following, the team are serving up wings that promise to make Norwich foodies very happy indeed.
What began as a small street food venture has turned into one of the most talked-about names in the local food circuit. Jus’ Winging It’s rise has been fuelled by passion, experimentation, and a fearless love of flavour. From small-scale events and food festivals to bigger showcases across the region, their wings have built a reputation for crunch, spice, and sheer enjoyment.
That reputation was confirmed in style when the team took home the Best BBQ Wing award at the 2024 Wing Fest. The accolade marked a standout moment for the Norfolk business, reflecting both their technical skill and their commitment to delivering quality food with real personality. Winning at one of the country’s biggest celebrations of chicken wings is no small feat, and it adds an extra layer of pride as they take up residence in Norwich.

Now, upstairs at Yalm, diners can experience that award-winning touch for themselves. Jus’ Winging It’s menu features a range of options that span sweet, smoky, tangy, and fiery, ensuring there is something for every taste. The BBQ wings that helped them secure their title are a must-try, perfectly glazed and cooked to tender perfection. For those who like a little more heat, the Buffalo wings bring the punch, while the garlic or honey varieties offer comforting balance. Every portion is a careful combination of crisp texture and rich, layered flavour.
The setting couldn’t be better suited. Yalm, housed within Norwich’s historic Royal Arcade, has become a go-to destination for food lovers who enjoy exploring different cuisines under one stylish roof. Its open, sociable layout and rotating roster of independent kitchens mean there’s always something new to discover. The addition of Jus’ Winging It upstairs adds even more reason to visit. The space blends casual dining with a lively street food spirit, making it ideal for relaxed lunches, after-work bites, or weekend meet-ups with friends.
It’s not just about the wings, either. The team’s wider menu celebrates what they do best: bold, honest cooking that is full of flavour and rooted in a genuine love for good food. Alongside their headline dishes, expect to find creative sides, loaded fries, and sauces that range from smooth and smoky to sharp and spicy. Everything is made with care, and you can taste that dedication in every bite.

For Jus’ Winging It, this pop-up is more than just a temporary kitchen space. It represents a chance to connect directly with Norwich diners, to share what they’ve built, and to bring a bit of their trademark fun to the city’s growing food community. Their approach has always been about energy, connection, and creating something that feels memorable and this new home at Yalm gives them the perfect platform to do exactly that.
Pop-ups have become an exciting part of the local food scene, giving emerging and established chefs alike a space to experiment, collaborate, and reach new audiences. Jus’ Winging It’s presence continues that tradition, and it feels like a natural fit within Yalm’s ethos of supporting independent food ventures. The result is a win for everyone: diners get something fresh to experience, and local talent continues to thrive.
Whether you’re a dedicated wing enthusiast or simply someone looking for a fun, flavour-packed meal in the city centre, Jus’ Winging It’s three-month stay at Yalm is not to be missed. It’s a celebration of local ambition, culinary creativity, and the kind of relaxed dining that makes eating out in Norwich such a pleasure.
So next time you’re wandering through the Royal Arcade, follow the sound of sizzle and the scent of smoke upstairs. Grab a plate, settle in, and get ready to understand why these wings have already won over crowds across the country. Because sometimes, the best food stories start with something simple done exceptionally well.
Location: Upstairs at Yalm, The Royal Arcade, Norwich
Pop-Up Duration: Three months
Website: https://juswingingit.co.uk

