Hidden away in the South Norfolk countryside, just outside Attleborough, Settle Norfolk offers a refreshing alternative to the traditional countryside getaway. Set across 35 acres of private parkland in the village of Shropham, this boutique eco retreat has quietly become one of Norfolk’s most distinctive places to stay, combining sustainable living, thoughtful design and a deep connection to nature.
Founded by husband-and-wife team Jo and John Morfoot, Settle is more than simply accommodation. It is a carefully curated experience designed to encourage guests to slow down, switch off and reconnect with their surroundings.
From the moment visitors arrive, it is clear that Settle is unlike anywhere else. Ancient woodland, mature trees, tranquil lakes and open parkland create an atmosphere of complete calm. Wildlife thrives throughout the estate, while the absence of the distractions of modern life allows guests to fully embrace the peace of the Norfolk countryside.
At the heart of the retreat is a remarkable collection of accommodation options, each reflecting the owners’ commitment to sustainability and craftsmanship.
The Lakeside Cabin is perhaps the standout feature of the site. Handcrafted entirely from reclaimed materials, the bespoke cabin sits beside a picturesque lily pad lake and has been designed to blend seamlessly into its natural surroundings. Inside, guests will find a luxurious super king-size bed, a freestanding bath, private yoga decks and a wood-fired hot tub overlooking the water. It offers the perfect setting for a romantic escape or restorative retreat.
Elsewhere across the estate, three beautifully restored railway goods carriages provide a unique place to stay. Lovingly converted using reclaimed materials sourced through the Morfoots’ own reclamation business, each carriage combines rustic charm with modern comfort. Wood-burning stoves, comfortable beds, kitchen facilities and private decking areas allow guests to enjoy a cosy countryside stay while maintaining a strong connection to the landscape around them.
For those looking for a more traditional outdoor experience, Settle also offers boutique safari-style tents positioned within secluded woodland areas. These provide all the appeal of camping while adding a touch of comfort and luxury that has become synonymous with the glamping movement.
The vision behind Settle is closely linked to the backgrounds of its founders. John Morfoot is the owner of Morways Reclamation, a well-known South Norfolk reclamation yard that has supplied salvaged materials and heritage fittings for more than two decades. His passion for preserving and repurposing historic materials can be seen throughout the retreat.
Jo Morfoot brings a different but equally important creative influence. A highly respected floral designer whose work has been recognised by publications including Harper’s Bazaar, she has built a reputation for creating natural, harmonious spaces. Her eye for styling and design has helped shape Settle’s distinctive character, creating interiors that feel both elegant and deeply connected to the surrounding environment.
Together, the pair have created a retreat that balances sustainability with comfort, proving that luxury does not need to come at the expense of authenticity.
The landscape itself also has a fascinating story to tell. Settle’s parkland once formed part of the neighbouring Shropham Hall estate, with its largest lake dating back to at least the seventeenth century. Over the years, hundreds of trees representing around fifty different species have been planted across the site, creating an exceptionally diverse environment for wildlife.
Today, visitors may spot a variety of birds, insects and other native species while exploring the grounds. The estate’s lakes, woodland and meadows provide an ever-changing backdrop throughout the seasons, making each visit feel slightly different from the last.
The area’s history stretches back even further. Historians believe the land may once have been home to Breccles Parva, one of Norfolk’s lost medieval villages. Evidence of ancient settlement, earthworks and possible Anglo-Saxon occupation remains hidden beneath the landscape, adding another layer of intrigue to this peaceful corner of the county.
Whether visitors are seeking a romantic weekend, a digital detox, a wellness escape or simply a chance to experience Norfolk’s natural beauty from a different perspective, Settle delivers something truly memorable.
In a world that often feels increasingly fast-paced and connected, Settle Norfolk offers the rare opportunity to pause, breathe and appreciate the beauty of both nature and craftsmanship. It is a retreat built with care, shaped by history and designed for those who value meaningful experiences over distractions.
For anyone looking to discover one of Norfolk’s most unique hidden gems, Settle may well be the perfect place to start.
Location: Larling Road, Shropham, Attleborough, Norfolk, NR17 1EA
Website: https://www.settlenorfolk.co.uk/