We sit down with John Kerr, CEO of Royal Norwich Golf Club, to explore the leadership, strategy and vision behind one of Norfolk’s most prestigious sporting institutions.
From reimagining the modern golf experience to balancing heritage with innovation, John shares how Royal Norwich has evolved to meet the expectations of today’s members while preserving the traditions that define the club. We discuss the operational and commercial decisions shaping its future, the importance of sustainability within course management, and how the club continues to strengthen its position within both the regional and national golfing landscape.
This in-depth conversation also explores community engagement, long-term investment, and the leadership philosophy guiding Royal Norwich through a period of transformation and growth.
Watch the full interview for insight into the business of modern golf and the future direction of Royal Norwich under John Kerr’s stewardship.