In this exclusive interview, we sat down with John Kerr, CEO of Royal Norwich, to explore the vision, strategy, and innovation driving one of the UK’s most dynamic golfing destinations.
John shares how Royal Norwich has redefined the traditional golfing experience by blending heritage with modernity, offering an inclusive environment for players of all levels. The conversation delves into the club’s forward-thinking approach to sustainability, highlighting its commitment to environmental responsibility and eco-friendly practices that set a new standard in the sport.
John also discusses the evolving landscape of golf management, revealing how his team continues to adapt and innovate in an industry balancing tradition with transformation. Beyond the greens, he reflects on the importance of community, explaining how Royal Norwich has become a hub for connection, collaboration, and shared passion among golfers.
Under John’s leadership, Royal Norwich has achieved impressive growth, guided by a business philosophy that prioritises excellence, integrity, and innovation. Whether you’re a golf enthusiast, business leader, or simply curious about the intersection of sport and entrepreneurship, this in-depth conversation offers rare insight into the mindset behind one of Norfolk’s most inspiring success stories.