Mindset-HR’s people-first approach will help bring longevity to your business
A 2019 study released by Forbes has told us the obvious: happy employees = a more productive workplace.
Findings included that “highly engaged teams show 21% greater profitability”, whilst “89% of workers at companies that support well-being initiatives are more likely to recommend their company as a good place to work”.
The research also highlighted that an almost unanimous “96% of employees believe showing empathy is an important way to advance employee retention”.
And, with the employment landscape a far different terrain post-pandemic (Forbes has also reported that of the top five reasons employees resigned in 2021, 24% did so because of work-life balance, and 21% due to a lack of confidence in leadership) it is important, now more than ever, that your business implements a robust, people-centric, Human Resources Strategy.
Gemma Crane at Mindset-HR spoke with Business East Quarterly about why her mindset based and holistic approach to HR can be a game changer for businesses – even if they have an internal HR team in place.

“Whether I’m working with an SME looking to build an HR strategy from scratch or a larger corporate with some HR in place, it’s crucial to the partnership’s success that our team embed themselves into the organisation, building relationships whilst learning the business, so that we can start to understand what works need to be done,” she explained.
A qualified CIPD professional (level seven) with 24 years of experience within HR, Gemma launched Mindset-HR in 2022.
“I was tired of witnessing business owners putting pennies over people,” Gemma said, “I wanted to use my skills and experience to bring a softer, human-centric approach to leadership”.
Now, Gemma is working in partnership with a roster of clients, rebuilding habits for life.
Helping businesses to secure a higher level of employee retention, Mindset-HR works with organisations to develop their people, change their habits and behaviours, and create succession plans, enabling staff to grow into leadership roles suiting the organisational goals and future needs.
“We work with employees on their mindset and self-worth, because limiting beliefs can stop them from being able to achieve their goals,” explained Gemma.
By helping businesses to understand their employees on a much deeper level Mindset-HR helps its client’s to retain staff as well as show employees that they are a valued team member of the business. “By doing this work we are supporting business longevity,” Gemma continued.
Mindset-HR’s holistic approach is driven by Gemma’s spiritual take on life and business, having been mentored by the Proctor Gallagher Institute, which educates and empowers individuals to expand their awareness and harmonise themselves with the “natural, immutable Laws of the Universe and how energy is everything that we do, have and create”.
Practising what she preaches, Gemma plans to support her staff in undergoing the same teachings.This includes understanding the Universal Laws and the use of higher mental faculties.
Amongst its work, Mindset- HR has supported Marie Curie (funded by Suffolk County Council), working with them on their Compassionate Workplaces training programme.
“The series of training modules have been designed to help support employees who’ve been affected by terminal illness or grief, and equip managers with the tools they need to help their staff through this difficult time” Gemma explained.
The business has also supported the Broadland Food Innovation Centre with a culture and recruitment workshop, supporting new businesses in the food and drink industry.
Mindset-HR offers a “VIP” service, whether that’s face-to-face or virtually, meaning it can reach a wide range of clients and sectors across the UK and beyond.
The HR experts are able to offer a full spectrum of services, from recruitment through to culture change, design, and strategy, as well as day-to-day HR support and training. Whatever the requirement, each comes with a bespoke package to suit the client.
A unique offering, Mindset-HR also has an online rewards and wellbeing platform and a portal for clients to share learnings and build business relationships.
“We are very proactive in our approach and are keen to find solutions before problems even occur,” said Gemma.
Passionate about people, Gemma offers her time to businesses with compassion, trust and transparency at the core.
Giving has always been important to Gemma, so in May 2022 she became a trustee for Red Balloon Norwich, and from April to August she was supporting as Interim Head of Centre.
“Red Balloon is an alternative to school which enables young people to re-engage with education. It’s a truly unique, child-centred setting, which places nurture and wellbeing at the very heart of a young person’s education,” shared Gemma, highlighting how the learner centre aligns with her values.
Amongst her endeavours, Gemma was also involved in Norwich’s SUPERWOMAN Fest 2022, empowering women in business, as well as the Disrupt HR Norwich event at the Forum Norwich.
Ultimately, Gemma explained, Mindset HR is dedicated to supporting clients to drive their business forward and help them to become an employer of choice.
“Sometimes culture and wellbeing can be a buzzword, and unfortunately can fall to the bottom of the priority list in HR and business. Some business owners have not grasped the implementation of wellbeing and culture and we can help to do this with the correct strategy and buy in from all employees. Whether the client is an SME with no in-house HR, or a larger business with a busy HR team, we work on the foundations, processes and initiatives so they have the ‘right’ people and the best frameworks in place to succeed” she said, “Our aim is to go on a journey with our clients, working closely with them and supporting the growth of their business”.
Gemma and her team at Mindset-HR are here to help you empower your staff and build your business.
To book a free 20 minute consultation to find out more about how they can support you, visit mindset-hr.co.uk.
