A small Norfolk bakery with a strong family story is quickly becoming a familiar sight across the county’s market towns. Aish Bakery, founded in early 2023, is now selling its bread and pastries at markets in Sheringham, Aylsham and Fakenham, bringing handmade sourdough and baked goods directly to local shoppers.
The bakery is run by Daniel Lowe and his daughter Jessamy, who operate from their base in the village of Letheringsett. What began as a long held ambition has grown into a thriving small business rooted in family, craft and a love of good bread. The move into local markets marks a new chapter for the bakery and a chance to connect more closely with customers across north Norfolk.
Baking has been a central part of Daniel Lowe’s life for many years, shaped by family history and hands on experience. Before launching Aish Bakery, he balanced baking with a career as a foster carer, running a small home bakery alongside his caring responsibilities. He later worked as a baker at Grey Seal Coffee, where his skills were recognised with a Silver Merit Award at the World Bread Awards, an achievement that helped give him the confidence to take the leap into his own business.
Today, Aish Bakery offers a range of artisan sourdough loaves, pastries and savoury baked goods, all produced with an emphasis on quality ingredients and traditional methods. The bakery has already built strong relationships with local food businesses and cafés, supplying products to well known names including Jarrolds, Lethringtons and Salt Café. These partnerships have helped establish Aish Bakery as a trusted name among both trade customers and the wider public.
In recent weeks, the bakery has taken its offering directly to the people of Norfolk by launching a presence at local markets. Shoppers may have spotted the distinctive vintage green Ford Transit catering van, which has been carefully adapted to serve as a mobile bakery stall. The van adds a splash of character to market days and reflects the hands on, personal nature of the business.
Selling at markets in Sheringham, Aylsham and Fakenham allows Aish Bakery to reach new customers while becoming part of long standing local traditions. Markets have always played an important role in Norfolk’s food culture, offering a place where producers and shoppers meet face to face. For Aish Bakery, this setting suits the business perfectly, giving people the chance to talk about the bread, learn how it is made and take something home fresh from the oven.
The father and daughter partnership sits at the heart of the bakery’s appeal. Working together has allowed skills and enthusiasm to be shared across generations, creating a business that feels both modern and deeply rooted in tradition. That sense of continuity comes through not just in the products but in the way the bakery presents itself, from the careful baking process to the friendly presence at markets.
For customers, the appeal lies in knowing where their food comes from and who has made it. Aish Bakery’s growth has been steady rather than rushed, with a focus on building trust and consistency. The decision to expand into markets feels like a natural progression, bringing the bakery closer to the communities it serves while maintaining the quality that has earned it a strong reputation.
The response so far suggests that there is a real appetite for artisan baking in Norfolk’s towns. Market shoppers are increasingly seeking out independent producers, and Aish Bakery’s combination of skilled baking, family values and local connections places it in a strong position.
As the business continues to develop, its presence at Sheringham, Aylsham and Fakenham markets highlights the vitality of Norfolk’s independent food scene. Small producers like Aish Bakery play an important role in keeping local food culture alive, offering something distinctive in a world of mass production.
With its roots firmly planted in Letheringsett and its wheels now rolling into market towns across the county, Aish Bakery’s story is one of patience, passion and pride in craft. For many Norfolk shoppers, a visit to the market now comes with the added bonus of heading home with a loaf or pastry made by a family who truly care about what they bake.
Location: Back to the Garden, Letheringsett, Holt, NR25 7JJ.
Website: Coming soon